In an era of innovation and big data, brands no longer rely on the typical methods of interacting with the consumers. A seamless integration of emerging technologies and advertising, Ad Tech has redefined how businesses plan and position their advertisements through automation of advertising functions. At its core, Ad Tech enables businesses deliver their content to the relevant audience taking into consideration whether and how consumers have previously interacted with their business. This has also proven to be useful in cutting down on wasteful spending and efforts.

Ad Tech isn’t a new concept. It has been flourishing for quite some time now and shows no signs of slowing down in the foreseeable future. As per International Data Corporation (IDC), the overall market for advertising software grew at 38% year between 2016 and 2017. Further, as advertising technology sales (of total ad sales) went up from 4.0% in 2016 to 4.7% in 2017, IDC predicts that its share will witness further growth to 7.8% by 2022.

As the trend for automation in advertising continues to gain momentum, a report from Interactive Advertising Bureau (IAB) suggests that the industry’s digital revenues stood at $107.5 billion in 2018, with internet advertising being the sole media type to witness growth in double digits continually. Given these statistics, it is pretty clear that the ad tech industry is not just thriving; rather it will continue to create waves in the future.